Virgil Abloh was right.
“I think that like we’re gonna hit this like, really awesome state of expressing your knowledge and personal style with vintage – there are so many clothes that are cool that are in vintage shops and it’s just about wearing them. I think that fashion is gonna go away from buying a boxfresh something; it’ll be like, hey I’m gonna go into my archive.” – Virgil Abloh told Dazed in 2019.
That time is now. New emerging brands like Brother Vellies and Collina Strada have put sustainability as a core value of their brand but shoppers are still wanting more sustainable choices to illustrate their style. Part a nostalgia remix, part a rejection of the status quo – millions of shoppers are finally turning to vintage as a way to refresh their wardrobes. While the elders of the most luxurious fashion houses are holding tight to their house codes, new trends are created every week and are being fueled by vintage.
Why? The gatekeepers of fashion are changing. From TikTok’s obsession with main character syndrome to Gen Z’s demand for sustainability, individuals are setting the tone for what’s next in fashion and brands are following suit (and struggling to keep up). Our 2021 Year In Review saw the rise of standout style. Shoppers stocked up on everything except basics in their pursuit of their next great vintage find. Thrilling’s Spring Campaign is about being the standout star in your own life. Simply put, shopping sustainably doesn’t mean your wardrobe can’t still be the center of attention. This season, we are helping shoppers explore new ideas of what’s next for their personal style with timeless vintage.Shop our Spring Collection at shopthrilling.com/collections/
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Merille is wearing a Lightweight Pink Beaded Necklace and Button Earrings Set from Reoccuring Dreams, ‘80s Pink Lace Romantic Cottagecore Blouse from Thekaliman, Leather shirt suit by Retrospect, and bracelet by MO Vintage; Colorful Showgirl Hat Cap by Elizabeth Courtney and silver dress from TheKaliman; and long-sleeve pink dress with feather trim from Thekaliman, '80s Yellow Snakeskin Convertible Clutch from Towne Vintage, and multicolor d'orsay heels from Maude Loves Claude.