Designer Rose Marie Reid RARE 70s vibrant purple tropical palm fron printed pool side festival cover-up that can be warn as a strapless piece or skirt.

Canadian-born American swimwear designer, business woman, and Mormon missionary, Rose Marie Reid made her first bathing suit in 1937. Her first business, Reid’s Holiday Togs, was based in Canada. In 1946 Reid moved most of the business to California, and the Canadian branch was eventually phased out.

Rose Marie Reid suits were designed to address the concerns a woman might have about her figure. They were known to be very flattering, producing the hourglass silhouette that was so popular in the 1950s. Their suits were quite structured and included boning and zippers.

In the late 1950s/early 1960s, Emilio Pucci did fabric designs for the Rose Marie Reid label. In 1962 Rose Marie Reid sold her company, partly because she refused to design the skimpy bikini. For decades her name continued to be found on swimsuits that were made through licensing deals.

Measurement Details:

Top 30'

Middle 52"

Hemline 54"

Center Back Length 32"

Fabric Spandex

This item is sold from an excellent, highly rated vintage boutique in Los Angeles, CA.