60's Rare 60’s Dayglo Flower Power Velvet Long Sleeve Dress by The Lilly Label Lilly Pulitzer

Turquoise blue with orange pink yellow flowers

*** Has been cut, will need to be hemmed

Center back zipper no pockets, lined in light blue

4 buttons on cuffs functioning

10 buttons down all functioning

Size labeled 10

100% Cotton

Measurements are taken flat and are approximate:

Underarm: 18”

Waist: 15”

Length: 41”

Sleeve length: 22”

"Lilly Pulitzer started making her famous dresses in 1960. She and her dressmaker designed the original little cotton print shift dress to hide the stains she acquired working in her Palm Beach, Florida fruit juice stand. Before long, people were asking about the dress, so Pulitzer began selling the dresses at the stand.

She got a tremendous boost when the first lady, Jackie Kennedy, was pictured in Life magazine wearing a Lilly Pulitzer dress. By 1961 she had a lot more orders for her “Lilly” dresses than for juice, so she closed the stand and opened Lilly Pulitzer, Inc.

Her dresses were brightly colored and often whimsical prints that usually incorporated her name, “Lilly,” somewhere in the design. These dresses proliferated nationally throughout the 1960s and 1970s. The fabrics were actually designed by Suzie Zuzek, and were printed by Key West Hand Print Fabrics.

The earlier dresses are 100% cotton. Key West handprinting was used to produce some of the fabrics. Sometime in the mid to late 1960s Lilly Pulitzer started using a 65% Poly/35% cotton blend. In the 1970s she did some garments in 100% poly knit. Also, Lilly Pulitzer did a little girl’s line, named for her daughter, Minnie, and a junior line named for daughter, Liza. A men’s line was added in the early 1970s."- Vintage Fashion Guild

This item is sold from an excellent, highly rated vintage boutique in West Palm Beach, Florida.