This item is sold from a vintage boutique in Bradenton, FL.
Sears
44 Bust Never Worn Robe Perma Prest Pima Charm Blue with White Embroidery S/m Dacron Polyester/pima Cotton Mix 1973 Tag Made Usa by Sears$46.00
Perfectly lightweight for Spring and Summer wear this never worn pastel blue Sears Perma Prest knee length robe still has its 1973 paper hang tag. A very figure-friendly A-line style it features a button front eyelet-inspired embroidery trim that is called Garden Trellis on the tag. That trim is down the front and there is a row of narrow white lace at the high rounded neckline. A separate paper hang tag identifies this fabric as "Perma Prest Pima Charm Lingerie". Made in the USA by Shadowline for Sears this robe has short inset sleeves trimmed with a narrow white lace edge.
Please use these measurements to assure your best fit:
Bust ~~~ 44 inches
Sleeves ~~~ 4 inches (measured from side seam)
Arm hole opening ~~~ 20 inches
Waist ~~~ 50 inches
Full length ~~~ 37 inches
Hemline width ~~~ 64 inches
A description on the label reads "Sears Perma Prest Lingerie. A soft Perma Prest blend of Dacron Polyester and Pima Cotton is the ultimate in fine sleepwear available only at Sears requires no ironing feels cool and comfortable stays fresh and lovely washing after washing. 65% Dacron Polyester 35% Pima Cotton. So easy to care for because it's Perma Prest for wrinkle resistance day after day! Use mild soap or detergent rinse well. Hang to drip dry or tumble lightly in dryer. Requires no ironing! Do not bleach! Sold by SEARS ROEBUCK AND CO. Made in USA."
Because the tags are still attached I have not laundered this robe.
Shadowline was a lingerie company located in Morganton North Carolina. It was founded in 1946 by Sherrod Salsbury Jr. The company had the reputation of producing lingerie of very high quality and it made garments for store brands as well as under the Shadowline name.
This was an original Salesroom sample meant to be displayed in a Shadowline showroom. That is where department store and boutique lingerie buyers would come to see what was available to order. The salesroom is where they could buy merchandise in bulk for a future season.
This robe is in Pristine Never Worn Condition worn only briefly for this photo shoot. It was very well made with so many lovely designer details. This is a robe to enjoy wearing for comfort in those warmer weather seasons of the year.
This item is sold from a vintage boutique in Bradenton, FL.
Color: Blue & white
Material: Cotton, lace & polyester