Cher Baby Vintage was founded upon the belief that fashion is one of the most basic forms of self expression. Started in Seattle by Sarah Matlack, Cher Baby Vintage operates on the belief that your style and self expression may change on a daily basis. You might dress like a witchy, hippie, cowgirl- just like Cher in the 60s and 70s. Cher Baby Vintage has strived to sustainably provide iconic vintage fashion to a colorful customer base; regardless of race, gender identity, sexual orientation, body type, religion, etc. The beat goes on, and so does vintage fashion with Cher Baby Vintage.